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The Mid-Atlantic Association of Museums (MAAM) is excited to bring you MAAM Encores—a virtual learning series. Each session offers practical insights, innovative strategies, and inspiring stories from across the museum field.
Join the Athenaeum of Philadelphia and the Rosenbach Museum & Library for a case study on reimagining mission statements. Between 2020 and 2024, both institutions undertook strategic planning efforts that reshaped how their missions guide vision, operations, and daily work. Learn how to craft clear, aspirational mission statements, navigate challenges, align stakeholders, and build trust within your community. Gain practical insights into how a strong mission can drive organizational agility, cultural responsiveness, and meaningful action.
Join colleagues from across the region (and beyond!) for presentations, Q&A sessions, and opportunities to connect with peers—without leaving your desk. Whether you missed the original conference session or want to dive deeper into the topic, Encores brings expert knowledge straight to you. Free for MAAM Members; Non-members: $15. Free for 2025 Annual Conference Attendees: Registration Code, 2025MAAMATTENDEE